D.A.R JEWELLERY was founded in 1931 by Shri D.A. Ramachandra Chettiar at 551 Vysial Street, Coimbatore — a city already alive with trading families and their love of fine gold.
Every wire drawn by hand. Every motif designed before a single gram of gold is touched. That is the D.A.R promise, unchanged in 95 years.
The house has been synonymous with Filigree, Meenakari enamel, Polki diamonds and antique gold — jewellery that carries the weight of heritage and the lightness of exceptional craft.










D.A.R JEWELLERY was founded at 551 Vysial Street, Coimbatore in 1931 by Shri D.A. Ramachandra Chettiar — a maison built on the conviction that true jewellery must be made entirely by human hands, never by machine.
Our karigars pull gold wire thinner than a strand of silk, then coil and solder it into patterns from 95 years of D.A.R pattern books. No machine touches a filigree piece. That is the rule.
Every gram certified with a unique HUID code — purity you can verify with BIS before it becomes an heirloom.
Gold wire drawn, coiled and soldered entirely by hand — no machine replication, every piece a one-of-one in practice.
Each uncut Polki diamond comes with full documentation — origin, weight and clarity grading by our master gemologist.
Free re-enamelling, filigree repair and polishing — the D.A.R after-care promise, generation after generation.
At 551 Vysial Street, Coimbatore, D.A.R JEWELLERY is not merely a store — it is a working atelier, a pattern library, and a 95-year heritage that you can walk into, touch, and take home.
Visit our workshop and watch a karigar draw gold wire into a filigree motif by hand — the same process used since 1931.
Private appointment with our senior karigar — bring a photograph, a memory, or a family heirloom and we will design around it.
See the Mughal enamel process from scratch: gold preparation, colour firing and finishing — open to patrons by appointment.
Browse 95+ years of original D.A.R design books — hundreds of filigree motifs, all hand-drawn and available as bespoke commissions.
Bring any D.A.R piece back — we will re-enamel, repolish and repair it free. Heritage maintained forever.
Your motif, our wire. From sketch to finished piece in six to eight weeks — entirely hand-made, entirely yours.
A 1931 filigree house deserves more than a Play-Store app —
it deserves a site that shows the craftsmanship.
At the heart of Coimbatore's heritage trading quarter — where the same filigree tradition has been kept alive for 95 years at the same address.